Belethor is a Breton shopkeeper who owns Belethor’s General Goods in Whiterun‘s Plains District. His motto: everything’s for sale. Everything.
Personality
He’ll cheerfully tell you he’d sell his sister in a second, if he had one, and he’s happy to buy any relatives you might want to get rid of – it’s a joke. Probably. His reputation in town is far from sparkling, and even the Whiterun guards have opinions about him.
Services
General goods merchant, which makes him one of the most useful early-game shops for offloading loot.